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Made Motor Valley

Where excellence is born

Why "Made in Motor Valley"

Emilia Romagna, a land where the most beautiful and fastest cars in the world were born, needs a brand that identifies its companies.
A brand that helps them be recognised around the world for their value and innovative heritage.
Behind the world’s best-known brands are the people and companies that helped make them great.

Guarantee of Excellence

The “Made in Motor Valley” brand is intended to encapsulate all the excellence of companies in the area, giving a guarantee to their customers.

The aim is to be recognised worldwide as part of a group of companies that have made history in the world of motors, which is the least that can be done to give them the value they deserve.

This is the first time we have talked about enhancing the identity of companies operating in the Motor Valley.

MMV Stories

Get to know the men and companies that have been part of it.
Learn about anecdotes that have changed history.
Getting to know its lesser-known side.
It makes us better understand how unique this land is.


Valentino Balboni is an Italian racing driver and former chief test driver for Lamborghini.

Then the founder of the Bolognese house himself, Ferruccio Lamborghini, asked him to test the new vehicles just built. He joined for a period the New Zealander Bob Wallace, test driver of Lamborghini and…

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Mauro Forghieri (Modena, 13 January 1935) is an Italian engineer, Formula 1 car designer, technical director of Scuderia Ferrari from 1962 to 1971, and from 1973 to 1984.

Under his leadership, Ferrari won a total of 54 World Grand Prix, 4 World Drivers’ Titles and 7 World Constructors’ Titles…

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Company stories


Automobili Lamborghini is an Italian automobile manufacturer, founded in 1963 by Ferruccio Lamborghini, former founder of Lamborghini Tractors….

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