The Made in Motor Valley brand is intended to encapsulate all the excellence of the companies in the area and give a guarantee to their customers. Being recognised worldwide as part of a group of companies that have made history in the world of motors is the least that can be done to ensure that they are given the value they deserve. have made history in the world of motors is the least that can be done to give them the value they deserve. To date there is no identity in which the companies operating in the Motor Valley are housed. Made in Motor Valley wants to be a brand that gives value to the companies and people who work in the Motor Valley area. We want to make known the way of working, designing, producing and the inspiration that has made us unique in the world, which has allowed an economy to develop in Emilia Romagna, innovative and unique. The work of selecting companies in the area and the ‘Made in Motor Valley’ valorisation programme increase the likelihood of visibility abroad, increasing the sounding board for the companies themselves.